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The CEO who wrote 30,000 thank you notes

Here’s a guest post Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.

Douglas Conant

You’re busy.

I get it.

It’s tough to take time out of your day for the things that may not be “essential.” But, what if you did?

Are you busier than the CEO of a Fortune 500 company?

What if you took the time to focus on acknowledging the people in your community who make an impact?

That’s what Douglas Conant, the former CEO of Campbell’s Soup Company did.

He had 20,000 employees — and you know what he did?

He wrote 30,000 notes over the course of his career to them.

Not because he had to do it that day.

Well, yes, because he had to do it that day. He understood that acknowledging people is the first step in truly cultivating a community of passionate Raving Fans. (Here are the next 9.)

And he did it every single day.

Listen to this “remarkable” podcast interview of him from HBR Ideacast. (iTunes link.) It’ll give you some perspective on what’s really essential in your day.

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