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The difference between sharing and not sharing is how easy you make it

Is someone going to share your video, your blog post, or your idea?

Maybe … if it’s not a pain.

I’ll share your blog post on Facebook or Twitter — if you have a Facebook or Twitter button right on the post.

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I’ll embed your video in my blog — if you make it look good and fit my blog. This little “custom” box is all it takes:

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I’ll blog about your whitepaper if you put it on SlideShare or Scribd, so I can paste it right to my blog. But your PDF is getting deleted as soon as I’m done reading it.

Lesson: How easy did you make it for other people to promote you by word of mouth?

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