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The dirtiest hotels

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When you're stumped trying to come up with remarkable features to talk about in your marketing — go the opposite way. 

Talk about something awful, opposite, or different.

Example: Take a look at TripAdvisor's ad for the dirtiest hotels.

It might just be the thing that gets the attention of the prospect who has tuned out your ads.

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Comments

  1. Lisa Gualtieri March 18, 2009 at 11:43 am #

    I love it: “You’ve seen the worst. Now see the best.”
    This was a great idea and thank you for posting. I read your quote in today’s WSJ and read your blog, looking for guidance to help with, not promoting products, but a master’s degree program in pain management. So far, we set up a blog at http://go.tufts.edu/pain which has attracted readers but not necessarily qualified applicants yet.
    How do you translate what is successful in other domains (e.g., travel sites) into a successful social marketing campaign in higher education?

  2. adil September 11, 2009 at 3:10 am #

    This was a great idea and thank you for posting. I read your quote in today’s WSJ and read your blog, looking for guidance to help with, not promoting products, but a master’s degree program in pain management.Hope you will continue your work like this. Murree Hotels

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