See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

The future of PR

Good thoughts from Valeria Maltoni on the future of PR and social media.

Good PR comes at a cost – research, the experience of knowing what's important, the relationships we build to offer content that people want to make part of their lives. New media helps do the rest – it helps reinforce the publics' decision to pay attention to you and your business. (Read the rest here.)

From a column I wrote for Smart Brief on Social Media, where I am Editor-at-Large:

PR executives make the best social media executives. There is a similar mindset. Traditional media relations requires finding the right influencers, building trust, and sharing credible, relevant stories. Translating those actions to social media — replacing reporters with the bigger community — is exactly how to run a great social media program. (Read the rest here.)

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again