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The Home Depot’s video case study: Our Social Media Road Trip

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Atlanta:

Nick Ayres and Sarah Molinari’s big idea: Sell social media internally by focusing on those who ‘get it.’

Nick and Sarah’s presentation covers their experience building a corporate social media program. The case study includes tips on how to begin by listening, how to earn executive buy-in, and how to staff a social media team.

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