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The king of personal branding

CIMG2730 Scott Ginsberg has been wearing a nametag for 3010 days.  For real.

He has turned the nametag stunt into a metaphor for personal approachability, which has great benefits for marketing, front-line workers, and customer service.  He’s turned out a series of great books and seminars around that theme.

Why does Scott have a great business, national fame, and a huge fan club?

imageBecause a brand is something you need to commit to. You invest in it, you build it, and over time, people know you as that guy.  Scott is the guy with the name tag. I am the word of mouth marketing guy.  It took 5 years of being nothing else but that guy to earn that brand.

And when you’re that guy people call you and buy from you first.

Lesson: Focus, consistency, and commitment build a brand.

Read Scott’s blog.

Here’s a conversation we had last year.

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Comments

  1. HELLO, my name is Scott! February 4, 2009 at 1:25 pm #

    Thanks, WOM Guy :)
    REMEMBER: Consistency is far better than rare moments of greatness

  2. Erica DeWolf February 4, 2009 at 2:02 pm #

    I’d like to know how many name tags he goes through? Does he reuse them for a week or put on a new one every day? If I was a name tag company I’d send him some!

  3. JaWar February 4, 2009 at 2:03 pm #

    This is simple information that if others heed to may explode their personal brand ten fold. I especially like “when you’re that guy people call you and buy from you first.” and “Lesson: Focus, consistency, and commitment build a brand.”
    What prompted you to start wearing the name tag?

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