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The National Association of REALTORS’ case study: How we took our annual convention online with social media

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell DC:

One of Todd Carpenter’s big ideas: We realized we didn’t have to cover every aspect of our event (that’s why we still have a live event) — our goal was to give a great taste of what the in-person experience is like.

National Association of REALTORS: Conference “Live”: A Conference Experience for the Web, presented by Todd Carpenter from GasPedal and SocialMedia.org on Vimeo.

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