They should start a Tesla Carpool program. (Really just a test-drive program, where Tesla owners give a ride to potential buyers.)
Owners would be thrilled to show off their hot new car. They are passionate about the tech and the company.
Fans would be thrilled to get a ride. Even if those fans don’t turn into buyers, they’ll be talking about it big-time.
It doesn’t take much more than that to start a powerful evangelist program. Owners will be electrified by the status and recognition that they would get as official company representatives. Giving them an action item turns them from passive customers into active advocates.
How can you give your most eager customers a way to support your brand?