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The person you’re looking for might be right in front of you

dominos job adI love this help-wanted ad right on the top of a Domino’s box.

Cheap, effective, and precision-targeted to a dude at home eating a pizza and looking for a job.

There are two great lessons from this simple tactic:

  1. Your next marketing tactic might be so simple and obvious that you’re missing it.
  2. Don’t forget about existing customers. They already know you, like you, and may know the person you’re looking for.

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