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The power of a great brand #2

You know a brand is great when it lives beyond the company.

Pan Am died in 1991.

They're still selling souvenirs 18 years later.


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  1. Amy Alkon June 14, 2009 at 10:45 am #

    Pan Am has a story to it — for me, anyway, and for others, too, I think — and it’s a glamorous one. It sticks very strongly in my mind, and I have no similar associations for any other airline. Air France, perhaps — it’s a sense of quality, a high level of service, and good food, but not the same.

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