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The real lesson of an iPhone app

So many things are easier to do on an iPhone. For a lot of things, it’s easier to do business via a small app than the company’s main website. Companies get excited and (correctly) are happy with a great app interface.

But there’s a bigger lesson (and opportunity): Maybe your app seems so great because your website sucks. If you can do the job with a few small screens, maybe all the other crap on your website is just clutter, distraction, and interference.

Lesson: Use your mobile site as a new standard by which to reevaluate your main site. Figure out what you can simplify. Figure out what you can eliminate.

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Comments

  1. Peter George February 12, 2011 at 11:56 am #

    Andy, I had not look at this from this perspective before. I don’t think my site is bloated, but it is certainly worth another look.

  2. Jason bush February 13, 2011 at 12:33 pm #

    evaluate why people come to your site and keep it simple. Provide them the answers and offer a section which allows for those interested in cluttering their way through details. Mobile apps sift through the busywork and get to the point.

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