See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

The real lesson of an iPhone app

So many things are easier to do on an iPhone. For a lot of things, it’s easier to do business via a small app than the company’s main website. Companies get excited and (correctly) are happy with a great app interface.

But there’s a bigger lesson (and opportunity): Maybe your app seems so great because your website sucks. If you can do the job with a few small screens, maybe all the other crap on your website is just clutter, distraction, and interference.

Lesson: Use your mobile site as a new standard by which to reevaluate your main site. Figure out what you can simplify. Figure out what you can eliminate.

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Peter George February 12, 2011 at 11:56 am #

    Andy, I had not look at this from this perspective before. I don’t think my site is bloated, but it is certainly worth another look.

  2. Jason bush February 13, 2011 at 12:33 pm #

    evaluate why people come to your site and keep it simple. Provide them the answers and offer a section which allows for those interested in cluttering their way through details. Mobile apps sift through the busywork and get to the point.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again