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  1. PadgettshCom January 5, 2013 at 12:34 pm #

    People need to know that their privacy is valued by companies. Just look at the latest Instagram kerfuffle.

  2. Yasha January 7, 2013 at 12:42 am #

    Interestingly, they have that sentence on the popover’s subscribe form, and not on the subscribe form on the actual page.

  3. Sean January 9, 2013 at 12:30 pm #

    I don’t recall where it was, but I do recall someone split-testing this and finding that the privacy line lessened response.

    Now, that may be all right, in that the ones dissuaded may not have been good list-members anyway, OR perhaps the privacy question was raised by the disclaimer and was not yet a concern to the subscriber.

    If a bag of candy said on the package, “This bag contains no spiders” it may SOUND like a helpful comment, or it could remind you to watch what you’re eating.


    p.s. First time here, nice blog stuff. Thanks!

  4. Andy Sernovitz January 9, 2013 at 12:32 pm #

    Sean – I love the spider comment!

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