Every year 3,000 incredibly influential people show up in Long Beach, CA for the TED conference. It moved there 3 years ago and fills every hotel in town.
The hotels are pretty crusty. No one expected that all these CEOs and celebrities would suddenly be staying for a week, so they haven’t been updated in a while.
There’s an interesting word of mouth dilemma here. Do you prioritize the renovation of an otherwise low priority location to impress customers who can talk to a lot of people about you?