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The TED hotel conundrum

Every year 3,000 incredibly influential people show up in Long Beach, CA for the TED conference. It moved there 3 years ago and fills every hotel in town.

The hotels are pretty crusty. No one expected that all these CEOs and celebrities would suddenly be staying for a week, so they haven’t been updated in a while.

There’s an interesting word of mouth dilemma here. Do you prioritize the renovation of an otherwise low priority location to impress customers who can talk to a lot of people about you?

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  1. Ryan February 5, 2011 at 9:15 am #

    I’d say yes.
    Why not use it as a catalyst to update the property, upgrade the experience and create a marketing push to bring more folks to the hotels the other 51 weeks of the year.

    Dollars-to-donuts if one hotel breaks ground others will follow. The competition will foster a shift from “I gotta find a place to stay before they’re full,” to “I’m going to book at THIS HOTEL now before it’s full.”

  2. Mary February 5, 2011 at 1:52 pm #

    Renovation will help- those CEO’s will spread the word like wildfire to people who are able to book the place for the rest of the year.

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