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The U.S. Navy’s case study: What to do when public debate spills onto your social media properties

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell DC:

One of David Werner’s big ideas: You can navigate the sea of public opinion, but you can’t control it.

U.S. Navy: Keeping Your Reputation Afloat When Crisis Comes in Waves, presented by David Werner from GasPedal and on Vimeo.

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  1. Pat July 14, 2011 at 10:12 am #

    Poor (close to useless :-( ) video because it is shows the speaker, not the slides. The speaker refers constantly to material on the slides which we can’t see. Tell the video-er to focus on the slides next time.

  2. Cale Johnson July 14, 2011 at 3:08 pm #

    Hi Pat, Cale here with the editorial team at GasPedal and

    Sorry to hear your frustrations with the video. Maybe you already tried it, but the slides are actually embedded there below to review, or you can view them here also:

    Hope that helps a little.



  1. Please read this: A very important speech about social media in America | Andy Sernovitz | Damn, I Wish I'd Thought of That! - August 15, 2011

    […] Captain David Werner talks about the Navy’s social media strategy at our BlogWell conference. […]

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