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The Word of Mouth Marketing book takes home gold and silver awards from the Independent Book Publishers Association

IBPA Benjamin Franklin Book AwardsWe were honored earlier this month to learn that the IBPA had recognized Word of Mouth Marketing: How Smart Companies Get People Talking with two honors at the 2013 Benjamin Franklin Awards.

We took silver in the Business & Economics category (evaluated on cover design, interior design, and content), and we took gold for Interior Design.

In 2011, we bought the rights of my book back from the publisher. Since then, it’s been a long, challenging journey of learning the nuances of the book industry, updating the book, getting it designed, getting it in bookstores, and — ultimately — making it a bestseller.

Being recognized among so many other talented authors and stellar books by the IBPA makes it all the more special.

P.S. If you’re looking to get your book designed, you should talk the great people at TLC Graphics. Not only did they do amazing work on my book — they had multiple winners and finalists for cover and interior design in other categories too.

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  1. Will Bontrager June 26, 2013 at 4:47 pm #

    Congratulations, Mr. Sernovitz. Kudos to you!

    The first edition preview copy has never left my office. Always handy.

    It’s actually the only preview copy of any book on the shelves in my office.

    The IBPA did well to recognize “Word of Mouth Marketing.”


  2. Nick S. June 27, 2013 at 8:02 am #

    Congratulations! Well deserved. One of my all-time favorite books on marketing. Hurray for independent books!

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