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The first graduate course on Word of Mouth Marketing

Just in:

Image005_2 I’ll be teaching the first graduate-level course anywhere dedicated to Word of Mouth Marketing. 

Northwestern University’s Integrated Marketing Communications Program, in the Medill School of Journalism has been kind enough to invite me to join the faculty. This will be a summer course.

The students will be doing a ton of real-world live blogging and other word of mouth experiments.  You’ll be hearing about us … through word of mouth!

Special thanks to Dean Tom Collinger for making this happen, along with Don Schultz, Clarke Caywood, Frank Mulhern, and the other real professors for their support.

Stay tuned for more.

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  1. University Update May 26, 2007 at 11:12 am #

    The first graduate course on Word of Mouth Marketing

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