Shelley Ryan just left MarketingProfs to start her own business.
Should could have set out to be an event producer. She’d be great at it.
And she’d be one of a zillion great event producers.
But Shelley did the right thing: She picked a narrow, focused, SINGLE thing for her brand: She does “killer webinars.”
Genius:
- She’s instantly the one you call first when you need a webinar
- She can get a great domain that explains what she does — killerwebinars.com
- Everyone knows how to support her with word of mouth. “Oh, call Shelley — she does killer webinars.”
Someday she can expand into general events – but then she’s just another event planner again.
She says it right here:
I haven’t noticed too many Webinar Gurus out there, have you? There must be room for one more of those because I see a lot of lousy online presentations, overly confident web conferencing vendors, buyer confusion, and technical meltdowns.