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Thinking about the next sale

One of the problems with selling on eBay is that every customer is a new customer. Some anonymous person wins an auction, you send the stuff, end of relationship. Start over.

But we all know that additional sales to existing customers are easier and more profitable than acquiring new customers.

Look for simple ways to continue the relationship past the first sale.

Ideas: An email newsletter, a blog, free repairs, or a simple coupon like this:


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  1. JustinSMV April 11, 2009 at 9:26 pm #

    Spot on, having a client for life rather than right now is the best thing for your business!

  2. Andree Ng April 12, 2009 at 11:39 am #

    Loyal customers and repeat business are the cornerstone of long-term successful business. Not only is it easier to sell more to existing customers than it is to find new customers, but it’s less costly as well. But, the whole repeat business versus new customers dilemma depends on your ultimate goal.
    For example, if your focus is on rapid revenue growth (within a short time span), then perhaps new customers are more important than repeat purchasers. It is generally easier to increase your customer base than it is to increase the amount of money each customer spends. Of course the best companies will find a way to attain both.

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