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This is how you say “Thank You”

CIMG3167 Angie’s List sent this amazing thank you note to my wife for a referral.

It’s perfect: 

1. Genuine
2. Unexpected
3. Tasty
4. Better than a thank-you note, more affordable than a fruit basket, and easy to execute.

Lesson: Great word of mouth comes from simple, everyday goodness. And the occasional surprise.

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  1. Adam July 10, 2008 at 12:18 pm #

    I wonder what happens when everybody follows your thinking. I work at a large company. I get the standard boring mailings from all sorts of vendors. So what happens in a world where instead of being inundated by mindless form letters, I am inundated with M&Ms?
    Or whatever. Not everyone will send M&Ms. But if everyone followed your thinking, my desk would be filled with the detritus of many people’s authenticity.
    I wonder if authenticity will cease to be remarkable when everyone is doing it.

  2. jeremy July 11, 2008 at 8:42 am #

    Adam-then people will have to redefine what it means to be “worth talking about” M&M’s will be common. It’s a never-ending cycle, which is good, and a challenge for those who can’t adjust, an opportunity for those who can.

  3. Chris July 15, 2008 at 11:21 pm #

    Adam, though it’s a little cynical, you make an interesting point: what happens when gracious acts that set you apart as being unique and memorable become commonplace? What it means to be unique or memorable will change, will be more difficult, but gracious acts will always be appreciated.
    I’m okay with a world full of M&Ms.

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