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This is the 2,000th post on this blog. I’d like to send you a thank-you gift.

Thank you for the inspiration.

Thank you for all the great ideas and remarkable moments that made me shout out Damn, I Wish I’d Thought of That!”

Every single post here is about some awesome thing that someone else did, that I ripped off and shared with my readers. Thank you to everyone who has read, commented, shared, and contributed. Plus a super-special thanks to Cale Johnson, Kristen Platt, and Julie Grisham, who have co-written so many awesome posts (and edited out so many mistakes) (and to Julie for being a great wife etc. etc.).

This blog has been there for some amazing innovations in how we share ideas. The first years were delivered by email, then we started posting the articles to a website, then it became a proper blog, then we posted to newfangled things like that Twitter that the kids are so excited about.

The real lesson isn’t about the delivery technology, but about the power of great ideas. Everything comes down to great content and ideas worth sharing. The medium you choose to publish in doesn’t matter at all — just make the ideas worth talking about.

And now to the thank you gift…

I’ll mail you an amazing, must-have thank you gift, for free, if you send a self-addressed, stamped envelope to GasPedal, 3616 Far West Blvd., Box 500, Austin, TX 78731. If you are less than 74 years old, you may need to watch this video to know what an SASE is.

The gift may be a fake moustache, copies of my book, a case of whiskey, a robot monkey, Facebook earrings, cheese, an iPad, something sexxxy, a rare collectible item. You’ll just have to send me a letter to find out. (And tell your friends…)

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Gail Gardner May 27, 2011 at 11:50 am #

    LOL at “If you are less than 74 years old, you may need to watch this video to know what an SASE is.”

    Those of us in our mid-50s still know what an SASE is BUT some of us never use snail me for anything any more.

    My always suspicious mind is spinning:

    1) Is this a marketing test to see how many people can actually still find an envelope and stamp and use snail mail?

    2) Is this another way to build a snail mail mailing list?

    There MUST be a reason Andy wants to either harvest physical addresses or see how much mail he can generate. The question is, will he share the reason? Hmmm….me thinks not.

  2. Gail Gardner May 27, 2011 at 11:54 am #

    P.S. I wonder how many people realize your book or a case of whiskey or an IPad will NOT fit in a standard SASE. Thinkers COULD send a SASB (I just made that up – self-addresses stamped BOX) instead – but then they wouldn’t be following directions, would they?

  3. Andy Sernovitz May 27, 2011 at 1:14 pm #

    Gail – Who knows what would happen if someone send a box? Something cool, I bet.

    But it makes me sad that anyone thinks I’d do something as shameless as a stunt to harvest postal addresses by promising a thank-you gift. Especially considering my very public leadership on the topic of marketing ethics. Why are we all so cynical?

    If you don’t trust me, you shouldn’t read my blog or do business with me.

    For the rest of you .. I offered a thank you gift. It’s a genuine offer. Let’s have some fun.

  4. Jason Archambault May 31, 2011 at 12:01 pm #

    Let the FUN begin! :)

  5. Nick S. June 3, 2011 at 11:15 am #

    Congratulations, Andy. I’m a better marketer today in part because of you, this blog, and your workshops.

  6. Me July 6, 2011 at 4:29 pm #

    So, did anyone mail a SASE in? I know I haven’t received mine back yet….

  7. Roi July 9, 2011 at 5:55 pm #

    Me neither, still waiting for the big surprise :)

  8. Cale Johnson July 11, 2011 at 4:53 pm #

    Hey all —

    Cale here from the editorial team at GasPedal.

    Apologies for the delay here, but we didn’t have as much in stock of one of our items as we first thought. But! Replacements are on the way and we hope to have our thank you gifts in the mail here soon.

    Thanks so much to everyone who sent in an envelope. Fun stuff is on the way!



  9. Jason Archambault August 2, 2011 at 3:11 pm #

    Thanks for the book! Plan on reading it tonight, or start reading it… Wife took the earrings, and kids took the mustaches.. :) Thanks so much! (I got to keep the book)

    Also, I read your blog in my rss reader, the weatherproof one, I clicked to read the full post, and it is not found? An error, or taken down? It interested me, thus the click through…

    Thanks again, I really enjoy your blog, it is the one I hope to see an update on every time I log into my reader…



  1. The secret to finding original blog topics | Andy Sernovitz | Damn, I Wish I'd Thought of That! - June 5, 2011

    […] I have already written 2,000 posts, I have a huge file of ideas stashed away over the years: 514 photos and 612 random […]

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