1. Can they do the job?
2. Will they find everyday joy in the job?
3. Will they fit in with our culture?
4. Do they love working?
5. Do they feel a personal connection with our mission?
See Andy's other stuff:
December 2, 2012
You can have amazing word of mouth, and I can help you do it.
My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.My companies:
WordofMouth.org: Learn to be great at word of mouth marketing.
SocialMedia.org: We're the community for social media leaders at the world's greatest brands.
GasPedal: We run communities.
"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.
More great stuff:
I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, social media, ethics, common-sense business, and entrepreneurship.
I'm a bestselling author, professional speaker, consultant, entrepreneur, and teacher. I look like this. These are my turn-ons. The greatest album in the world. See a picture of a monkey. Full bio here...