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This says it all…

In Memoriam - Steve Jobs

— Hugh MacLeod

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  1. neil clemmons October 18, 2011 at 1:59 pm #

    A behind-the-scenes video of Steve introducing the campaign to an audience of Apple Employees.

    He talks about ‘values’ – today most brands have difficulty truly connecting with their consumers, much less raising it to a substantive conveyance around what they stand for rather than product and promotional drivel.

    http://www.youtube.com/watch?v=vmG9jzCHtSQ

    Clearly Apple believes more in ‘big media’ than in ‘social media’ to this day. We admire them and talk about them, none-the-less.

    This video of Steve reminds me of an excellent TED video – Simon Sinek talks about conveying ‘why’ rather than the ‘what’ you do.

    http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

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