Last month I met Peter Gorman and Greg Stromberg at the CMO
summit. When I mentioned that I was looking for a crazy stunt for my keynote
speech at eBay Live. They jumped at the
opportunity – and send 700 Toobees with a fun sticker that promoted my book and
It was a huge hit – people were thrilled, the speech was
fun, everyone was throwing Toobees, and word of mouth for Toobee was
phenomenal. I’ve sent a bunch of leads
for bulk sales to them, with more on the way. (You should get a case for your next corporate event.)
fun and silliness is important. It
relaxes people and gets them talking.
ready for spontaneity – you never know when your next big promo opportunity is
Thank you Greg & Peter!