On the other hand, many TV commercials are fake stories.
How do you know when you’re risking upsetting people?
- When you toy with their emotions. If people know it’s fiction — all good.
- If people were tricked into feeling emotions — and later find out they were duped — they get mad.
- If they shared the content with their friends — and later find out they were duped — and then get embarrassed — they get really mad.
Be careful. When in doubt, make sure people know that your marketing is really marketing.