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Toyota’s video case study: How to use social media to build brand advocacy, presented by Kimberley Gardiner

BlogWell Washington DcCome to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Austin:

One of Kimberley Gardiner’s big ideas: Find and amplify the voices of your brand’s loyal advocates.

Toyota: How to Leverage Social Media to Build Brand Advocacy, presented by Kimberley Gardiner from GasPedal on Vimeo.

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