I love the song “Moneygrabber” by Fitz and the Tantrums. I went to their website to listen to it.
And they offered me the song for free, in exchange for my email address. Smart move!
They could have made a dollar if I bought the song on iTunes. But now they can talk to me, tell me about new products, and start to build a fan relationship. Over time, that’ll be worth a lot more than a dollar.
How can you build a relationship with your fans?