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Trade a dollar for a relationship

imageI love the song “Moneygrabber” by Fitz and the Tantrums. I went to their website to listen to it.

And they offered me the song for free, in exchange for my email address. Smart move!

They could have made a dollar if I bought the song on iTunes. But now they can talk to me, tell me about new products, and start to build a fan relationship. Over time, that’ll be worth a lot more than a dollar.

How can you build a relationship with your fans?

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Comments

  1. Merril Richmond May 18, 2011 at 3:48 pm #

    Does this remind anyone of the O’Jays song– “back stabbers”
    http://www.youtube.com/watch?v=ZVC2j_Kdw8c Think I had that on a K-tel album (ok, I’m dating myself!)

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