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Tuning in to customers’ wants and needs to build relationships — live with PEMCO’s Rod Brooks

Ready for amazing word of mouth? We’re bringing together a group of brilliant word of mouth marketers for Word of Mouth Supergenius: The “How to Be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.

Our amazing lineup of speakers includes word of mouth supergenius Rod Brooks, PEMCO’s VP and CMO. He’ll be presenting a case study on how PEMCO tuned in to their customers’ wants and needs to build relationships and offered up these great tips as a preview:

  • WOM can work for anyone. Even in the most mundane, uninteresting, non-sexy, highly-regulated, commodity-like product categories, products and services can be differentiated and stimulated by consumer buzz.
  • Focus on what makes you different. Identify it, clarify it, embed it, share it, and encourage others to talk about it.
  • Always think about how to measure it. Whether your budget is huge or you’re working on a shoestring, always plan for a way to measure how your fans are responding. There are lots of tools to help with this, many of them free.

Hear Rod’s live Supergenius preview (and check out our Facebook page to see all our interviews):

GasPedal's Word of Mouth Supergenius Conference!

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