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Turn your customers into a family

image Anthony and Jon own the B.Good burger joints in Boston. They do an amazing job of encouraging customers to connect with them — by thinking of everyone as part of their family. Just look at the language on the sign-up form for their newsletter:

We’ve got love to give.

So, we started a family. And we want you to join.

Like good kin, we’ll write every month and send along nice, little gifts (special ones on your birthday and the holidays). And we’ll hold lots of weird contests so you can win plenty of house-ground burgers.

Yes, it’s a strange way to show love for the customers who care about us. But, it’s the only way we’ve ever taken care of our own.

So, if you want to be loved like family, join ours by putting your email in the box below.

Sounds a little different than “Get Our Deals of The Week.”

They put out a calendar with a deal of the month (a great way to get your ad displayed in someone’s home for 12 months) — but the best part is the calendar models: Members of the family, of course.

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  1. Chris August 29, 2012 at 10:49 am #

    That’s awesome on so many levels. I like the “thinking about your users/customers as family” aspect. That will give me a new perspective to keep in mind every time I interact with my users. And I’ve seen plenty of businesses give away calendars, but this company makes sure it’s customers actually keep and use the calendar by 1) making it fun and personal, and 2) putting worthwhile coupons in each month. B.good is rocking it. Looking forward to checking them out next time I’m in Boston.

  2. Jim September 2, 2012 at 2:40 pm #

    Now that’s an amazing way to get customers to be loyal to your brand. I love how they chose the words in the message, nothing hard sell nor pushy. :)

    I hope more and more businesses get to realize that there is a right way to get to their customer’s heart and wallet, and this is a good example.

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