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Turn every fan into an audio advertisement

IMG_1528 What if every time a customer’s cell phone rang, your song or jingle was their ringtone? They’d be the ultimate word of mouth machine, showing off your stuff to everyone near them.

But most musicians miss this easy opportunity, trying to make a quick buck selling ringtones instead.

Feist gets it right: with an insert into every CD offering free ringtones of every song on the album.

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Comments

  1. Akash Sharma January 29, 2010 at 8:18 am #

    Great idea, I think if the ringtones are out for free the downloads would increase n times and get a lot of positive word of mouth surely.Thanks for sharing the thought Andy.

  2. Ken January 31, 2010 at 11:14 am #

    I suspect you’ll find the bone-headed money-grubbing ones in this scenario are the labels, not the musicians themselves. In general, left to their own devices, artists usually seem to embrace new technology with innovative strategies – it’s usually the labels that want to screw the fans out of every last penny, in business-as-usual style.

  3. ArticlePlaygrnd January 31, 2010 at 6:42 pm #

    Gotta give you your props, when props are due. Andy, you are a very smart man for creating a social media presence like this. Keep on keeping on brother! =)

    So proud of you,

    ArticlePlayground

  4. sandyintn February 1, 2010 at 9:34 am #

    You are right! This reminds me of one of my pet peeves – stores that sell tshirts with their own name/logo screaming at you and they cost way too much… why do i want to pay $20+ for my teenagers to advertise a business? I don’t. And I won’t.

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