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Turn the miserable into the awesome

IMG_1875Sick kid. Waiting at the pharmacy. Could be a disaster.

Give kid a coloring book. Kid has fun.

Now kid insists that this is the only pharmacy she’ll go to. Parents switch pharmacy.

Lesson 1: It’s easy and cheap to thrill customers. Do it.

Lesson 2: The person who influences a purchase often isn’t the person paying. Find your real influencer.

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Comments

  1. Akash Sharma March 23, 2010 at 7:39 am #

    Brilliant idea Andy, What else could give word of mouth to a medical store.I think this is something simply remarkable and tough to think about for many of us.Thanks for sharing this idea, we can think of other things for other businesses from this one.

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