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Turn the miserable into the awesome

IMG_1875Sick kid. Waiting at the pharmacy. Could be a disaster.

Give kid a coloring book. Kid has fun.

Now kid insists that this is the only pharmacy she’ll go to. Parents switch pharmacy.

Lesson 1: It’s easy and cheap to thrill customers. Do it.

Lesson 2: The person who influences a purchase often isn’t the person paying. Find your real influencer.

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