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Tyson Foods’ video case study: Social Media Engagement for Cause Branding and Community Building, presented by Ed Nicholson

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Cincinnati:

Ed Nicholson’s big idea: Social media helps archive and add credibility for your cause.

In his presentation, Ed explains how they’re getting employees involved, how they’re connecting influencers, and how social media is helping them show the public they’re in it for the long haul.

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Comments

  1. lin April 28, 2010 at 2:21 am #

    It would be interesting to see, in the long run, whether social media works for, or against, controversial companies such as Tyson Foods. In the past few years, companies have become, in a way, much more transparent. Coupled with the rise of social media, more and more people are able to voice and share their opinions on such companies.

    Just like how Facebook can be both a career breaker or a networking tool, I wonder if Tyson Foods’ exposure through social media will backfire.

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