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UPS’ case study: How to use social media for great customer service

BlogWell DallasCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media.

You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external audiences, and measuring it all — and you’ll see some brilliant presentations like this one from BlogWell Atlanta:

One of Debbie Curtis-Magley’s big ideas: A dedicated Twitter handle is a great way to give your customers an obvious place to get help and communicate their issues.

UPS: Lessons in Social Media Customer Service, presented by Debbie Curtis-Magley from GasPedal and SocialMedia.org on Vimeo.

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Comments

  1. Stormy Knight March 14, 2012 at 9:31 am #

    I like this presentation because it gives some concrete steps for business people to consider when building customer service into the social media mix, instead of the same stories we’ve heard for the last 3 years. Hopefully these ideas will become standard operating procedures in the next few years.

  2. Curt Finch March 15, 2012 at 10:35 am #

    Although I know the potential for social media to influence marketing strategies, I am always very impressed when you hear about companies responding and addressing customer issues through social. It’s truly inspiring to see how this new technology is humanizing businesses.

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