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UPS’ video case study: “Protecting your brand through social media”

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Atlanta:

Debbie Curtis-Magley’s big idea: “If you wait to participate in social media until an issue arises, it’s too late.”

Debbie’s case study is all about how her team used social media tools to defend their brand online and share their side of an issue. She shares her top 5 tips for social media defense, how her team determined which conversations to participate in and which ones to ignore, and how she kept executives informed on the issue.

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