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Use reviews to build credibility

Product reviews from real consumers are a powerful marketing tool. Nothing builds credibility more than the voice of a happy customer.

Don’t just leave them on your product shopping pages:

  1. Put them in your banner ads
  2. Put them on your home page
  3. Test them in different places on the page
  4. Put them on product packaging
  5. Put them in your email newsletters

imageBryan Eisenberg of FutureNow is the expert on testing your online marketing to increase sales.  You should buy his new book: Always Be Testing.   

Bryan talks about how to use reviews well, where to put them on the page, and how to increase sales. 

Watch my interview with Bryan from the BazaarVoice Social Commerce Summit:

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