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Video case study: Social Media Ethics Briefing: Staying Out of Trouble

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some fantastic presentations. This one is mine from Atlanta, covering the fundamentals of keeping your brand safe as well as the latest guidelines and regulations from the FTC.

My big idea: This isn’t a debate among experts, it’s the law.

My presentation covers the 10 magic words of proper online disclosure, my specific steps for keeping your brand safe under new FTC regulations, and my personal tips for staying ethical and legal.

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