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Visible Word of Mouth


Word of mouth isn’t necessarily spoken.  Sometimes it’s a function of the how people behave.

Take a look at the people in the photo.  All pilots. 

That’s all you need to know when picking a restaurant in an airport. 

And yes, Rubio’s makes the greatest fish taco in the world.

P.S. Add your thoughts to the list of Greatest Airport Food of All Time

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  1. Jason Falls February 28, 2008 at 8:59 am #

    That, my friend, is flippin’ brilliant. What a great picture and great translation! I’m passing it around now.

  2. Richard Bray February 28, 2008 at 9:11 am #

    Best fish taco (non-airport) – Senor Fish, South Pasadena. Also, the only one I have ever had, but my daughter assures me, Senor Fish is right up there.

  3. Ginny February 28, 2008 at 3:30 pm #

    So Andy, you said in a comment on the Marketing Profs Daily Fix Blog today that you’d give a book away to the next 5 people that asked for one…did I make the cut? I’d love to have a copy of your book, and I very much enjoy reading your blog every day.

  4. Tabitha Grace Smith February 28, 2008 at 5:22 pm #

    Is this the same idea of “the best food is where the police officers go?”

  5. Andy Sernovitz February 28, 2008 at 5:42 pm #

    That’s right. In Chicago, we go where the Street and Sanitation Department workers eat.
    There’s a great book – “The Streets and San Man’s Guide to Chicago Eats”

  6. Todd Mintz February 28, 2008 at 7:05 pm #

    Or if you pull off the interstate in the middle of nowhere and need to choose a restaurant, look for where the big rig trucks are parked and eat there. Truckers know where the good food is.

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