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Want to change behavior? Make it easier.

CIMG2021Want people to use refillable bottles?

Give them a bottle.

The simple solution in this picture (plus a dishwasher to clean the used bottles) makes it impossible to not think about the benefits of refillable bottles.

Don’t scold, demand, or pressure people into changing. Show them how instead — and make it easier.

(I strongly recommend reading Switch by Chip and Dan Heath if you want to learn more about how to do this.)

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