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WD-40: A true fan will support you anytime, anywhere

Word of mouth marketing is about finding and supporting your true fans. Watch this story of how a passionate WD-40 supporter is always ready to lend a hand:

Remember, folks — this is a can of spray lubricant. If they've got fans, you can have fans. No excuses: Your customers love you, your partners need you, your employees need you. So get out there and figure out how to turn them on and get them talking.

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Comments

  1. Kyle Hansen September 1, 2009 at 8:57 am #

    Wow, now if that is not motivation for how anyone or any brand can have fans, then I don’t know what is! Time to go get after it!

  2. Nick September 2, 2009 at 12:33 pm #

    WD-40 isn’t even a very good lubricant. A great solvent and temporary rust protectant, but a pretty poor lubricant.
    I think the name is the big thing. Have a squeeky hindge? White lithium grease? Dry graphite lube? No, WD-40.

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