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What is a powerful brand?

geicoMy grandfather (who doesn’t have a car or car insurance) just called a small lizard a Geico!

You’ve got a powerful brand when your company name can replace the name of an entire species.

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Comments

  1. Gail Gardner September 29, 2010 at 4:30 pm #

    Another great example of strong brand association is the story about Budweiser being audited by the IRS who wanted to disallow expenses for their Clydesdale horses.

    It is said that they showed photos of the horses to people and more of them identified them as Budweiser horses than Clydesdales (the actual breed) so the expenses were allowed.

  2. matt haines September 29, 2010 at 11:03 pm #

    I am horrified to realize that I’ve just now made the connection between the company name and the gecko they used as a mascot. Wow. I just thought they thought it was cute.

  3. How To Attract New Customers October 2, 2010 at 7:32 am #

    Here’s a few thoughts on that subject…

    Logo branding is really a bunch of bull…it’s a Madison Ave. way of wasting your money.

    Thinsk about it….nobody really cares what Google’s logo looks like…people trust the Google brand because of their certainty, their fresh content–not what their logo looks like.

    Branding is built through trust.

    But the lizard is cute.

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