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What replaces the matchbook?

CIMG2080 Restaurants used to give away matches.  Everyone grabbed one, even if they didn’t smoke.

Those little things got passed around, saved in the big bowl in your house, shared with friends. 

They started conversations about the restaurant for many years.

Long-term, inexpensive, simple word of mouth.

Your job:  Make sure that no one ever walks out of your door ever again without a conversation-starter in hand.

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  1. Shama Hyder March 2, 2008 at 1:08 pm #

    How can this concept be applied to a service industry?

  2. greebs March 4, 2008 at 12:41 pm #

    As a non-smoker who oddly got into the habit of collecting matchbooks, I am sorry that this practice seems to be waning…I just returned from a trip to Maui, and wanted matchbooks from some of the great restaurants we went to – not a SINGLE one had the matchbook.
    And yes, I realize this is a post as a metaphor to other businesses, but still…I want my matchbooks.

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