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What should you blog about?

Don’t over-think it. 

No amount of planning is going to tell you what sort of content works. You never know which post is going to turn on your readers or get picked up by other bloggers. 

So just start writing.  Write about a lot of different things. You know you’ve got it right when people start to link back to you and post a lot of comments.

Learn by doing, not studying.

Example: I wrote a post called "Why are RSS Feeds so complicated?"  Not my usual marketing advice at all.  But it is the most quoted post all month. I don’t know why, and no research could have predicted it. (Thanks to Stuart Bruce, Mike Corso’s Cool Site, and Big Bad Bobby and every else who blogged it.)

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Comments

  1. Mike Sansone October 4, 2008 at 8:28 am #

    Amen! When we meet people face-to-face, we don’t over-edit, freeze up, go do laundry, surf the web, etc. We engage. Just spill, right? Great post (and how long did it take?)
    And we must be having B.S.P (Blogger Sensory Preception) or something.

  2. Torley October 4, 2008 at 9:01 am #

    Essential to master being spontaneous but building on a wealth of experience — top-flight comedians and virtuoso musicians do this excellently.
    When you’ve got raw energy and propulsive passion, jump on it (or take note of it) right away.
    And like you said Andy, build on successes.
    It’s like a science experiment.

  3. Loren McDonald October 4, 2008 at 10:46 am #

    Andy – I think the key is for a blogger to simply find their mojo, what gets them going. For me, it is the 3 Ps – passion, personal and point-of-view. To me the most successful columnists and bloggers let their personality show through. You’ve certainly done that through out yuor career.
    I simply look for blog ideas based on things that happen in my personal life (or in society) that I can then tie to my blog themes (email marketing, marketing automation, etc.). I recently blogged about a gourmet cheeseburger I had while on vacation – http://marketing-suite.silverpop.com/2008/09/do_your_emails_need_ketchup.html – and the global financial crisis – http://www.b2bemailmarketing.com/2008/10/email-a-key-com.html – and tied both topics to email marketing. The ideas are there right in front of you everyday – jot them down on your Blackberry or iPhone and then right it up on the plane….
    And I agree – you never know what topics will generate the most comments or reciprocal blog posts…the ones you think will spark comments, usually don’t.

  4. Brian Block October 4, 2008 at 2:34 pm #

    Blogging is a conversation, not a lecture. The best bloggers write the way they speak, not the way they would present a lecture. Don’t overthink it! Great advice.

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