See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

What “word of mouth marketing” means to me

1. The secret to marketing: Earn the respect and recommendation of your customers. They will do the rest. Happy customers are your best advertisers. Thrill them, earn their trust, and they will tell their friends.

2. Honest companies make more money. Companies that don’t earn respect will never get sustainable positive word of mouth. Instead, they have to advertise to replace a leaky bucket of fleeing customers. Those that earn great word of mouth get new customers for free. In the long run, good companies will be more profitable, and those that treat us badly will go broke.

3. This has always been true, but in slow motion. Now that consumers have massive power to publish opinions about companies, it’s accelerated to the point where it really makes a difference.

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Mr Twenty Twenty and Victoria December 26, 2012 at 3:28 pm #

    Very good Andy.

    Honest and simple.

    Do a good job and get people talking about you.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again