1. The secret to marketing: Earn the respect and recommendation of your customers. They will do the rest. Happy customers are your best advertisers. Thrill them, earn their trust, and they will tell their friends.
2. Honest companies make more money. Companies that don’t earn respect will never get sustainable positive word of mouth. Instead, they have to advertise to replace a leaky bucket of fleeing customers. Those that earn great word of mouth get new customers for free. In the long run, good companies will be more profitable, and those that treat us badly will go broke.
3. This has always been true, but in slow motion. Now that consumers have massive power to publish opinions about companies, it’s accelerated to the point where it really makes a difference.