Woot.com sells a single interesting item every day. It’s fun to watch their special offers.
But every so often, they sell a Bag of Random Crap for $1.
Why? Because wacky causes word of mouth.
- The crap pages get 1000+ comments (a typical product rarely gets more than 100).
- People email friends
- People blog about it
- People make YouTube videos about it
- Someone even started a fan site: BagsofCrap.com
Lesson: What wacky crap can you do?