Watch this. It’s great.
The big dilemma for brands: What do you do when a fan video is not quite the brand message you were hoping to convey? (I’m not talking about negative attack videos. Just weird or off-message.)
What do you do?
See Andy's other stuff:
November 22, 2011
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.
More great stuff:
I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, social media, ethics, common-sense business, and entrepreneurship.
I'm a bestselling author, professional speaker, consultant, entrepreneur, and teacher. I look like this. These are my turn-ons. The greatest album in the world. See a picture of a monkey. Full bio here...