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When is a dick joke appropriate for your brand?

Schweddy Balls ice cream.Ben & Jerry’s got a huge pile of publicity by naming an ice cream after an old SNL skit called Schweddy Balls.

Of course, the challenge is doing it right and doing it well. When is a dick joke appropriate for your brand?  Assume never — this is a fluke. Leave it to the professionals.

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  1. Kristofer Mencák September 30, 2011 at 9:35 am #

    Humor by B&J! =)

    Unfortunately the Hulu video cannot be seen outside the U.S. Here is a youtube link:

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