Laura van Straaten saw someone save a life on an NYC sidewalk with CPR. The amazing experience inspired her to take classes to learn the live-saving skill — but after searching in vain for a course that was convenient and inexpensive, she decided to do something more ambitious: Make it easier for everyone to get CPR training.
In coordination with the New York Fire Department and with the support of the city, she’s making it happen.
- Learn about the CPR To Go program
- Read the full amazing story by Susan Dominus in the New York Times
Now here’s the great marketing part…
They needed a place to hold the classes. New York Sports Club, a city-wide gym chain (and a client) offered free facilities. And a free week-long pass to the gym for anyone who takes the CPR class.
This is good business:
- Volunteers bring prospective customers
- Customer get to see and try the facility
- There is no sales pressure, so there is no sales resistance
- It’s a genuine good deed
How can you get a community group to bring new people into your business? (Be sure that your first priority is to serve the community, or this never works.)