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When’s the last time someone mentioned “Google Buzz” to you?

Or Google’s Orkut?

All the social media experts get all hot and bothered when a new social media platform is launched. They write thousands of words in their blogs about how it’s going to change the world. They push their clients to spend money and jump on the new platform.

Ignore this.

Don’t even think about a new social media platform until after your customers and prospects are using it.

It’s about serving your audience, not experimenting with tech.

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  1. Tyler Hurst December 12, 2010 at 10:19 am #

    Wasn’t is pretty popular opinion that both of those sucked?

  2. Bob T December 12, 2010 at 10:34 am #

    This is also known as “Bright Shiny Object Syndrome”.

    At the end of the day, it *is* the job of a social media “expert” to be the one staying on top of constantly emerging platforms/services/technologies and actually using/experimenting with them vs. trying to sell a client something new/cool solely because they read about it in Mashable or went to a SXSW party they sponsored.

    It’s just as important to advise a client on what *not* to do and shows you aren’t drunk on your own Kool-Aid and can cut through the latest hype. It also demonstrates the fact that you understand the specific needs of a customer/client and their audience.

  3. Dawn December 13, 2010 at 10:09 am #

    I am, however, curious to see how Hotpot works out for Google.

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