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When’s the last time someone mentioned “Google Buzz” to you?

Or Google’s Orkut?

All the social media experts get all hot and bothered when a new social media platform is launched. They write thousands of words in their blogs about how it’s going to change the world. They push their clients to spend money and jump on the new platform.

Ignore this.

Don’t even think about a new social media platform until after your customers and prospects are using it.

It’s about serving your audience, not experimenting with tech.

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