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Whirlpool’s video case study: Engaging Consumers in a House of Brands, presented by Brian Snyder and Scott Spiegel

BlogWell - How Big Brands Use Social Media!

Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, Johnson & Johnson, American Express, Scholastic, SunGard, Pfizer, The Hershey Company, and BlackRock share social media case studies.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Chicago:

Brian and Scott’s big idea: Social media starts with brand priorities.

Whirlpool: Engaging Consumers in a House of Brands, presented by Brian Snyder and Scott Spiegel from GasPedal on Vimeo.

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