Do something fantastic — and turn their whole family into fans for life. And if you’re lucky, it’ll go viral, like this amazing example from Sainsbury’s.
In addition to being an extremely kind gesture, the letter gained a huge amount of good press. It was on the front page of Reddit all day and was covered by numerous blogs. Most importantly, that letter probably made life-long customers out of the family and in all likelihood turned them into huge brand advocates, all for about $5 and some postage.
(Click the letters for a close view.)